diff --git a/yt_dlp/extractor/nova.py b/yt_dlp/extractor/nova.py
index bb8f6dbf7..00a64f88d 100644
--- a/yt_dlp/extractor/nova.py
+++ b/yt_dlp/extractor/nova.py
@@ -54,7 +54,7 @@ class NovaEmbedIE(InfoExtractor):
 
         player = self._parse_json(
             self._search_regex(
-                (r'(?:replacePlaceholders.*?:\s*)?replacePlaceholders\s*\(\s*(?P<json>{.*})\s*\)(?:\s*\))?\s*,',
+                (r'(?:(?:replacePlaceholders|processAdTagModifier).*?:\s*)?(?:replacePlaceholders|processAdTagModifier)\s*\(\s*(?P<json>{.*?})\s*\)(?:\s*\))?\s*,',
                     r'Player\.init\s*\([^,]+,(?P<cndn>\s*\w+\s*\?)?\s*(?P<json>{(?(cndn).+?|.+)})\s*(?(cndn):|,\s*{.+?}\s*\)\s*;)'),
                 webpage, 'player', default='{}', group='json'), video_id, fatal=False)
         if player: